Marketing Manager
ABOUT US
We are growing faster than expected and are always looking to add qualified staff members to our rockstar team! GloFX is the Electronic Dance Music Community’s premier supplier of Rave Glasses, Glow Gloves, and Light Up Accessories. We believe in making high-quality products, and we are not afraid to charge more for the best materials and product guarantees. We are headquartered in Tallahassee, Florida, which is a great place to live! Our entire operation and staff is located here.
AWARD WINNING COMPANY
GloFX was recently recognized on the prestigious Inc.5000 List of America’s Fastest-Growing Companies.
GloFX placed #1650 on this list, among numerous leading businesses. This recognition and award displays GloFX’s incredible innovation that continually changes the world of EDM.
ABOUT THE JOB
The Marketing Manager is responsible for driving awareness, engagement, and conversions through a variety of digital initiatives. This position focuses on Project Management, Brand Growth & Development, Content Creation, Go-To-Market Strategies, and Website Maintenance while always keeping brand excellence in mind. The Marketing Manager coordinates with all departments to develop and implement a fully-integrated marketing strategy approved by the Director of Marketing.
Responsibilities
- Project Management
- Support the Director of Marketing in all areas associated with the development and implementation of marketing plans and budgets.
- Manage a team of freelancers to ensure the successful completion of all marketing strategies & goals.
- Assist in streamlining workflows and maintaining efficient cross-department processes between the Marketing Team and the rest of the company.
- Brand Growth & Development
- Expert for all things digital including strategic planning, scheduling, content, trends, analytics and recommendations
- Manage the creation and implementation of all online and digital initiatives and platforms, including blogs, email campaign, social media and eCommerce content program (videos, shareable social initiatives, etc.).
- Strategize and implement social media marketing efforts, with the aim to increase social presence and convert social interactions into sales.
- Focus on Search Engine Optimization and keyword research to ensure top rankings for key listings and web pages.
- Go-To-Market Strategies
- Develop and execute the Go-To-Market Plans to ensure the successful launch and scaling of new products in the market place.
- Oversee the development of all new product listings to maintain the brand integrity and identity through messaging and imagery.
- Assist with product development as needed with product selection, design, testing, and packaging.
- Website Management
- Provide an analysis of sales and profit trends along with monthly reports and forecasts for brand websites.
- Develop and Execute sales campaigns to boost conversion rates throughout the year.
- Test and assist with website development and user experience improvements.
- Assist with other tasks and responsibilities to fulfill the department and company objectives
Required Skills
- Strong Project Management and Organizational Skills
- Self-Motivated Marketer with Attention-to-Detail
- Experience in a CMS (WordPress, Shopify…etc)
- Willingness to Develop New Concepts and Ideas
- Fantastic verbal, written, and interpersonal communication skills
- Professional Experience with Social Media Platforms
- Understanding of Analytic and Reporting Tools
- A Master at Multitasking
- Ability to Work Under Pressure
- Ability to Effectively Collaborate with All Levels within the Company
- Ability to Learn and Operate in a Fast-Paced Environment
Desired Skills
- 3+ Years of Experience in Marketing, Ecommerce, or Communication
- Experience with Launching Ecommerce Products
- Experience with Working and/or Managing Freelancers
- Experience with PPC & Social Advertisement
To apply, email the following information to Careers@GloFX.com
Email Subject Line:
Application for {insert job title here} – {your full name}
Applications Must Include:
Resume
Cover Letter
3 References
3 Reasons why you would be a good fit for the job